https://www.becovet.com/trendreports daily 0.75 2021-09-23 https://www.becovet.com/trendreports/2021topfooddrinktrends monthly 0.5 2021-09-23 https://images.squarespace-cdn.com/content/v1/613f8fd402d9015605790adf/1632349718767-6OZZBAH5X24YOVIGKFL5/Screen+Shot+2021-04-21+at+10.37.15+AM.png Trend Reports - 2021 Top Food &amp; Drink Trends - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/613f8fd402d9015605790adf/1632425235068-P92KZCHEAVGH114SB5G6/Screen+Shot+2021-04-14+at+3.57.38+PM.png Trend Reports - 2021 Top Food &amp; Drink Trends - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/613f8fd402d9015605790adf/1632265629942-AT5T5NR65C3DCQQKADLM/EPIC+Bar+v1.png Trend Reports - 2021 Top Food &amp; Drink Trends - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/613f8fd402d9015605790adf/1632347561139-D2ZRDS96IHOKTUW17RAJ/Screen+Shot+2021-03-30+at+4.41.21+PM.png Trend Reports - 2021 Top Food &amp; Drink Trends - Make it stand out PHOTO CREDIT: ALEXANDR PODLVANY https://images.squarespace-cdn.com/content/v1/613f8fd402d9015605790adf/1632265294661-882MMOF7LU4D3FQI6DXX/Girl+in+supermarket.png Trend Reports - 2021 Top Food &amp; Drink Trends Photo credit: Anna Shvets https://images.squarespace-cdn.com/content/v1/613f8fd402d9015605790adf/1632349202508-1ZRSIA0A7KIFULZ8XDJI/Screen+Shot+2021-04-13+at+2.24.40+PM.png Trend Reports - 2021 Top Food &amp; Drink Trends - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/613f8fd402d9015605790adf/1632349579760-ER1RUOUSXUHOFXA5XQ6M/Screen+Shot+2021-04-14+at+4.32.53+PM.png Trend Reports - 2021 Top Food &amp; Drink Trends - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/613f8fd402d9015605790adf/1632265523170-8ZK4U9G1CRSSW52JJH16/Screen+Shot+2021-04-26+at+3.24.50+PM.png Trend Reports - 2021 Top Food &amp; Drink Trends - Make it stand out Photo Credit: Airin Party https://images.squarespace-cdn.com/content/v1/613f8fd402d9015605790adf/1632265723458-DVFA0873U6T9W2SEG3OC/LAT+Regen+Sunflower+Oil+v1.png Trend Reports - 2021 Top Food &amp; Drink Trends - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/613f8fd402d9015605790adf/1632348605241-8228JH2HG9GA47XTTT19/Screen+Shot+2021-04-07+at+1.25.51+PM.png Trend Reports - 2021 Top Food &amp; Drink Trends - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/613f8fd402d9015605790adf/1632349137776-EHD09QBQ8FBCJGNLGNSW/Screen+Shot+2021-04-22+at+1.54.51+PM.png Trend Reports - 2021 Top Food &amp; Drink Trends - Make it stand out PHOTO CREDIT: DOMINIK MARTIN https://images.squarespace-cdn.com/content/v1/613f8fd402d9015605790adf/1632349351726-6VWJ08N23Z6EXNMAKH4U/Screen+Shot+2021-04-13+at+4.46.24+PM.png Trend Reports - 2021 Top Food &amp; Drink Trends - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/613f8fd402d9015605790adf/1632349925734-LBJTQWPRH4FHZPETAOL5/Screen+Shot+2021-04-20+at+4.08.34+PM.png Trend Reports - 2021 Top Food &amp; Drink Trends - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/613f8fd402d9015605790adf/1632348878517-X0MO2OK9TB7WMNCGL0GA/Screen+Shot+2021-04-08+at+4.45.13+PM.png Trend Reports - 2021 Top Food &amp; Drink Trends - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/613f8fd402d9015605790adf/1632346915995-2HB8EROOHEYW043MND0F/Screen+Shot+2021-04-06+at+4.43.39+PM.png Trend Reports - 2021 Top Food &amp; Drink Trends - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/613f8fd402d9015605790adf/1632348748498-RKT12ORDJS98V3TU2XAZ/Screen+Shot+2021-04-08+at+4.15.37+PM.png Trend Reports - 2021 Top Food &amp; Drink Trends - Make it stand out PHOTO CREDIT: AMIRALI MIRHASHEMIAN https://images.squarespace-cdn.com/content/v1/613f8fd402d9015605790adf/1632349055623-L5XKLDT4UW0A76SGXZAX/Screen+Shot+2021-04-12+at+1.57.49+PM.png Trend Reports - 2021 Top Food &amp; Drink Trends - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.becovet.com/trendreports/2020winterffs monthly 0.5 2021-09-21 https://images.squarespace-cdn.com/content/v1/613f8fd402d9015605790adf/1632260517353-647HSP64M2J2ME9QTC4M/Screen+Shot+2020-01-21+at+3.56.17+PM.png Trend Reports - Top 5 Food &amp; Drinks Trends @ 2020 Winter Fancy Food Show</a> - Make it stand out Miracle Noodle https://images.squarespace-cdn.com/content/v1/613f8fd402d9015605790adf/1632260229667-HLPS9WRJS1R2S5FX9N10/Screen+Shot+2021-09-21+at+2.36.25+PM.png Trend Reports - Top 5 Food &amp; Drinks Trends @ 2020 Winter Fancy Food Show</a> https://images.squarespace-cdn.com/content/v1/613f8fd402d9015605790adf/1632259967322-WIKHUJEQH86PF52M5DC0/Screen+Shot+2020-01-21+at+11.37.28+AM.png Trend Reports - Top 5 Food &amp; Drinks Trends @ 2020 Winter Fancy Food Show</a> - Make it stand out Cacoco https://images.squarespace-cdn.com/content/v1/613f8fd402d9015605790adf/1632259788310-4HMJPF7SV404MTI1F063/Screen+Shot+2020-01-21+at+11.03.22+AM.png Trend Reports - Top 5 Food &amp; Drinks Trends @ 2020 Winter Fancy Food Show</a> - Make it stand out Oatzarella https://images.squarespace-cdn.com/content/v1/613f8fd402d9015605790adf/1632260436110-6DDZ62OOSXFCABK772NE/Screen+Shot+2020-01-21+at+1.50.15+PM.png Trend Reports - Top 5 Food &amp; Drinks Trends @ 2020 Winter Fancy Food Show</a> - Make it stand out Ocean’s Halo https://images.squarespace-cdn.com/content/v1/613f8fd402d9015605790adf/1632260358586-BX49XSLINN9BC82J2FOY/Screen+Shot+2020-01-21+at+12.06.12+PM.png Trend Reports - Top 5 Food &amp; Drinks Trends @ 2020 Winter Fancy Food Show</a> - Make it stand out Saint Ivy https://www.becovet.com/trendreports/post3-gbp39 monthly 0.5 2021-09-23 https://images.squarespace-cdn.com/content/v1/613f8fd402d9015605790adf/1632429726720-KDBXZH8N1APU46O5HLNS/Screen+Shot+2021-09-23+at+12.42.26+PM.png Trend Reports - 5 Millennial Facts that Brands Should Know - Make it stand out BREW DR. KOMBUCHA https://images.squarespace-cdn.com/content/v1/613f8fd402d9015605790adf/1632429385291-2T0JN87TY1JZWKO05K40/Screen+Shot+2021-09-23+at+1.35.40+PM.png Trend Reports - 5 Millennial Facts that Brands Should Know - Make it stand out Pura Vida https://images.squarespace-cdn.com/content/v1/613f8fd402d9015605790adf/1632426099356-LRBPG85BSRK5BDT0T0XS/Screen+Shot+2021-09-23+at+12.41.06+PM.png Trend Reports - 5 Millennial Facts that Brands Should Know - Make it stand out PHOTO BY OMAR LOPEZ https://images.squarespace-cdn.com/content/v1/613f8fd402d9015605790adf/1632429557890-22RL786RKQAOUHWTA7K3/Screen+Shot+2021-09-23+at+1.38.08+PM.png Trend Reports - 5 Millennial Facts that Brands Should Know - Make it stand out PHOTO BY CAROLINE HERNANDEZ https://images.squarespace-cdn.com/content/v1/613f8fd402d9015605790adf/1632430514883-8ME4H7Z02ETSI1HJTP5C/Screen+Shot+2021-09-23+at+1.54.44+PM.png Trend Reports - 5 Millennial Facts that Brands Should Know - Make it stand out Everlane https://images.squarespace-cdn.com/content/v1/613f8fd402d9015605790adf/1632429902820-H72V6PMYCSY0413FPSPQ/Screen+Shot+2021-09-23+at+1.44.42+PM.png Trend Reports - 5 Millennial Facts that Brands Should Know - Make it stand out Casper https://images.squarespace-cdn.com/content/v1/613f8fd402d9015605790adf/1632429210294-Y9D1ROTY0ZRMVX3JZ5Y7/Screen+Shot+2021-09-23+at+1.32.51+PM.png Trend Reports - 5 Millennial Facts that Brands Should Know - Make it stand out PHOTO BY HEATHER PAQUE https://images.squarespace-cdn.com/content/v1/613f8fd402d9015605790adf/1632429122606-WJGH3EV1XHEZAJEGLBK6/Screen+Shot+2021-09-23+at+12.36.47+PM.png Trend Reports - 5 Millennial Facts that Brands Should Know PHOTO BY HELENA LOPES https://images.squarespace-cdn.com/content/v1/613f8fd402d9015605790adf/1632429847095-HRAXQ9Z76Z24KQRBN9V8/Screen+Shot+2021-09-23+at+1.43.40+PM.png Trend Reports - 5 Millennial Facts that Brands Should Know - Make it stand out PHOTO BY CHARLES DELUVIO https://images.squarespace-cdn.com/content/v1/5e8b84ccdeec236234bf2c3b/1589231305384-K956VVQNGK4WQ6UMYC1F/wand.png Trend Reports - 5 Millennial Facts that Brands Should Know https://images.squarespace-cdn.com/content/v1/613f8fd402d9015605790adf/1632430092388-B7NJKRL3T4EPC3HXKX1L/Screen+Shot+2021-09-23+at+1.47.08+PM.png Trend Reports - 5 Millennial Facts that Brands Should Know - Make it stand out PHOTO BY JOHN SCHNOBRICH https://images.squarespace-cdn.com/content/v1/613f8fd402d9015605790adf/1632429688869-SWGPXE65AF0FOMINVJ6F/Screen+Shot+2021-09-23+at+1.40.00+PM.png Trend Reports - 5 Millennial Facts that Brands Should Know - Make it stand out Raised Real https://www.becovet.com/trendreports/post4-hyzp8 monthly 0.5 2021-09-23 https://images.squarespace-cdn.com/content/v1/613f8fd402d9015605790adf/1632431517880-4OLJSJZKX0E5D4TM5XO3/Screen+Shot+2021-09-23+at+2.10.58+PM.png Trend Reports - 3 Food Start-Ups Winning with Social - Make it stand out Miyoko’s Creamery https://images.squarespace-cdn.com/content/v1/613f8fd402d9015605790adf/1632431609152-89N1S4IDW2HA6YW9B4OW/Screen+Shot+2021-09-23+at+2.12.59+PM.png Trend Reports - 3 Food Start-Ups Winning with Social - Make it stand out Miyoko’s Creamery https://images.squarespace-cdn.com/content/v1/613f8fd402d9015605790adf/1632431873599-H8Z97PHT4A56OVP5MVJO/Screen+Shot+2021-09-23+at+2.17.09+PM.png Trend Reports - 3 Food Start-Ups Winning with Social - Make it stand out Boba Guys https://images.squarespace-cdn.com/content/v1/613f8fd402d9015605790adf/1632431351611-9DWKT4BT949KY6GDL0K9/Screen+Shot+2021-09-23+at+2.08.25+PM.png Trend Reports - 3 Food Start-Ups Winning with Social - Make it stand out Cafe con Siete https://images.squarespace-cdn.com/content/v1/613f8fd402d9015605790adf/1632431234718-ESX2D2NYKV5Z34IY7538/Screen+Shot+2021-09-23+at+2.04.27+PM.png Trend Reports - 3 Food Start-Ups Winning with Social - Make it stand out Siete Family Foods https://images.squarespace-cdn.com/content/v1/5e8b84ccdeec236234bf2c3b/1589231444349-WNUFRK55OHNVNULSPK1G/wand.png Trend Reports - 3 Food Start-Ups Winning with Social https://images.squarespace-cdn.com/content/v1/613f8fd402d9015605790adf/1632431124766-4DKXA1L3AXLWHZ2AJVR6/Screen+Shot+2021-09-23+at+2.02.58+PM.png Trend Reports - 3 Food Start-Ups Winning with Social - Make it stand out Siete Family Foods https://images.squarespace-cdn.com/content/v1/613f8fd402d9015605790adf/1632432102630-HTOACVONMT93DUUS1CMJ/Screen+Shot+2021-09-23+at+2.20.28+PM.png Trend Reports - 3 Food Start-Ups Winning with Social - Make it stand out Boba Guys https://images.squarespace-cdn.com/content/v1/613f8fd402d9015605790adf/1632431954492-23J0949WYVNRT29EBTR2/Screen+Shot+2021-09-23+at+2.18.52+PM.png Trend Reports - 3 Food Start-Ups Winning with Social - Make it stand out Boba Guys https://images.squarespace-cdn.com/content/v1/613f8fd402d9015605790adf/1632430867655-7B5C7VAJWOZL7CGJONAG/Screen+Shot+2021-09-23+at+1.59.33+PM.png Trend Reports - 3 Food Start-Ups Winning with Social https://images.squarespace-cdn.com/content/v1/613f8fd402d9015605790adf/1632431777069-SBH34U154979UCGQVPJL/Screen+Shot+2021-09-23+at+2.15.34+PM.png Trend Reports - 3 Food Start-Ups Winning with Social - Make it stand out Miyoko’s Creamery https://www.becovet.com/home daily 1.0 2021-10-01 https://www.becovet.com/about daily 0.75 2021-09-20 https://images.squarespace-cdn.com/content/v1/613f8fd402d9015605790adf/1632166591852-9AN8R7E3N69OH3FGVFM5/SharpHeels+Headshot.jpg About - An MBA trapped in a creative’s body. I’m obsessed with why people do what they do. And I love building the story that comes from it. A mix of science and art leads me to insights that sculpt remarkable creative, messaging and products. My creative storytelling and product background has built resonating brands and products in both start-ups and big CPG, across multiple categories— from beauty to beverage to snacks. I’m proud to have over $60MM in accumulated Year 1 sales. Of these, over 90% of brands and products are still growing today. Prior to BeCovet, I launched multiple product platforms and vibrant brand campaigns for Nestle Drumstick, building it from a steady #2 to a fast-growing #1 share leader. From there, I led and launched top Ghirardelli products, consumer campaigns, and designs across multiple brands. This grew Ghirardelli’s market share, revenue, and profit— all at the same time. Before creating brands and products, I spent 6 years on Wall Street covering consumer and tech. I received my B.S. in marketing/international business from NYU Stern, before earning my MBA at UC Berkeley Haas. https://www.becovet.com/contact daily 0.75 2021-09-23 https://www.becovet.com/clients daily 0.75 2021-09-27 https://images.squarespace-cdn.com/content/v1/613f8fd402d9015605790adf/1631809706826-WJEBS6FM7MDFVQNVRRQR/Bear+on+cards.png Clients - Make it stand out Having become UK's #1 kids fruit snack, Bear set its sights across the pond. BeCovet's research validated flavors, claims & packaging that would best delight American kids & moms. This led to top category velocity performance at Whole Foods. https://images.squarespace-cdn.com/content/v1/613f8fd402d9015605790adf/1631659728086-A0JHIK1EN3VHHSGF6ULF/La+Tourangelle+Olive+oil.png Clients - Having inspired serious cooks & bakers, La Tourangelle was looking to connect with a wider audience and a clearer message. BeCovet first refreshed the brand’s positioning, and then composed a campaign idea and tagline- leaving room for La Tourangelle to stretch its horizon. The work was also complemented with a strategic marketing plan to drive awareness among engaged home cooks. Results to come. Having inspired serious cooks, La Tourangelle sought a wider audience and a clearer message. BeCovet first refreshed the brand’s positioning, and then composed a campaign idea and tagline- leaving room for La Tourangelle to stretch its horizons. The work was also complemented with a strategic marketing plan to drive awareness among engaged home cooks. https://images.squarespace-cdn.com/content/v1/613f8fd402d9015605790adf/1631828622208-XLY5ZPIW6RQMZ2QCB4ZF/Hands+holding+chocolate.png Clients - Make it stand out Though its delicious products sold nationally, OCHO Candy needed to drive awareness beyond word-of-mouth. BeCovet developed the brand’s revised positioning, leading to its first marketing campaign. Through resonating creative & communications, both e-commerce sales and Instagram followers grew +3x with engagement up >34%. https://images.squarespace-cdn.com/content/v1/613f8fd402d9015605790adf/1631829348334-XXXU03SBWY71X1VONZDL/Le+mini+macaron.png Clients - Make it stand out With the PR winds in its sail, Le Mini Macaron, a beauty tech start-up, needed to develop owned and paid awareness. BeCovet's social media & digital strategy built organic & paid social content. All delivered engagement rates over double the industry standard, adding more polish to the brand. Now Le Mini Macaron is Sephora France's #1 nail polish, and featured brand in Target, Nordstrom, and Ulta! https://images.squarespace-cdn.com/content/v1/613f8fd402d9015605790adf/1631812454793-8DPZZXWH3NND0Y1W5Z5S/Biscoff+LNY.png Clients - Make it stand out Churning beyond cookies, Lotus Biscoff looked to generate awareness for its ice cream innovation. BeCovet developed a brand plan combining in-store and social media strategies. In 3 months, followers grew by >60% and the average reach rate hit 36%- all ORGANICALLY. https://images.squarespace-cdn.com/content/v1/613f8fd402d9015605790adf/1631724832847-AJAWSLJO3JT9ZPZXGR4J/WW+Guava+can+screenshot.png Clients After much soul-searching, Tea Crush sought a rebrand and redesign that would capture its brand story and pop on-shelf. BeCovet designed the new brand positioning and provided creative direction for wildwonder- to much acclaim (BevNet Beverage of the Year, Naturally Bay Area and Start-up CPG finalist). Since launch, the brand won distribution at Whole Foods and Sprouts (amidst COVID). https://images.squarespace-cdn.com/content/v1/613f8fd402d9015605790adf/1631831808314-3CD5SJQADLVSPU03IFP2/The+Wine+Group+logo.png Clients - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/613f8fd402d9015605790adf/1631831826583-2PBB10RYIMC41DO53J1F/True+Story+Foods+logo.png Clients - Make it stand out Whatever it is, the way you tell your story online can make all the difference.